Robyn De Shields
Television Marketing Consultant
Robyn De Shields is a public television marketing and event management consultant. Her experience includes more than thirty years of strategic marketing management; campaign development; promotion; public television station relations; event management and community relations for national and regional public broadcasting organizations, television and radio producers, non-profit organizations and corporate clients.
In 1996 she founded De Shields Associates, Inc a firm specializing in marketing public broadcasting programs and series. Since its founding De Shields Associates has provided customized program marketing and event management services to a diverse client list of more than one hundred television programs, series and organizations.
Prior to founding De Shields Associates, her professional background included serving as Director of Broadcast Marketing and Promotion at ITVS; Director of Communications for American Public Radio (now APM); Associate Director of Station Relations and National Scheduling for WGBH; National Marketing Coordinator for WGBH Radio; Public Relations Manager for WAMU-FM.